magichat: Heavyfest II photos from last weekend are now up! Check 'em out: http://t.co/yXvv4J5K #btv #vt @BigHeavyWorld


We love music and we love beer. While we can't say that we were into the band Hanson (most of us were too old, or too far into Phish and the Dead by the late-90s), we're definitely intrigued by their new business idea. In a glorious play on their hit 1997 song "MMMBop," they've announced plans to produce an MMMHop IPA. While not the first musicians to experiment in the alcohol sciences, they are perhaps one of the bigger surprises.
In the past, Def Leppard's Joe Elliott and Kid Rock have put their names on beers, and Carlos Santana, AC/DC and Maynard James Keenan of Tool/A Perfect Circle have dabbled in the wine business. The brothers are all grown up and are celebrating appropriately. When you've had #1 albums in a dozen countries across the world, you can do these things. Will you try it when it comes out?