MAGIC HAT SUMMONS BRAND-NEW SPRING SEASONAL!

VINYL™ SPINS A SWEET REVOLUTION OF CHANGE

South Burlington, January 26th, 2010 ― The Magic Hat Brewing Company has turned it up to eleven and announced the release of its brand-new spring seasonal offering, a scrumptious deep-amber lager known as Vinyl.

Long-Playing Refreshment to Set Your Spring Spinning

Vinyl sails in on her shining wings as the spring sun returns. She is the season-shifter, bursting from her cocoon to sing the ancient song of vernal yearning and to summon spring’s sweet green return.  Her metamorphosis becomes our own. Her thirsts are shared by all. Drink in her mysterious elixir as the revolution blooms again…

Vinyl Lager possesses a deep amber hue, a sweet malt taste and a slight balancing hop touch.  Vinyl is produced using a lager strain of yeast and exhibits easy-drinking lager-like characteristics. Spring revelers of all tastes will find her to be a delightfully drinkable lager equally suited to warm days and cool nights, and to slaking spring thirsts of every kind.

Vinyl pours on draft from mid-January to late-April and is found inside 6-packs, 12-packs and in the Spring Fever Variety 12-pak. Turn your dial to the Magic Hat Sipcode Locator at www.magichat.net/sipcode to see where she’s spreading her wings near you.

Vinyl Blossoms in Pollock’s Artistic Bliss

Best known for his hand-printed linoleum rock posters over the last three decades, Jim Pollock is an acclaimed artist and designer based out of Chicago, Illinois.  This spring, Pollock lent his crafty hand to the Magic Hat drawing table, summoning forth a brand new look for a brand new beer.  His collection of work can be found at pollockprints.com.