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Labels for Libations

Thanks to everyone who submitted!

About the Label Competition

$1,500 Grand Prize, Can Label Deal, Plus Much More!

From July 2nd to August 17th, Vermont artists 21 years of age and older may submit their original designs into the Labels for Libations contest. A team of judges, consisting of Magic Hat and SEABA employees and last year’s Labels for Libations winner, Jess Polanshek, will choose the top 5 designs based on creativity and originality.

These five displays of Vermont and beer-inspired art will then be voted upon by the public at SEABA’s annual South End Art Hop, September 7-9.

Once the votes of Art Hoppers have been tallied, the winning artist will receive $1,500, their design will be featured on a limited run of Magic Hat bottles, and they’ll have a two-month art exhibition at The Artifactory® Art Space at the Magic Hat Brewery. The exhibition includes an opening reception for the winner for his or her family and friends.


The South End Arts and Business Association enhances the economic vitality and eclectic mix of Burlington’s arts and business community by providing an influential voice to promote and ensure their members’ common interests, providing opportunities & marketing support for creative businesses, and by continuing to create a unique community vibe like no other place in Vermont.

2017 Winning Label

Jess Polanshek

Last year’s Labels for Libations contest drew dozens of entries, showcasing Vermont’s lively and talented community of creatives. The five final designs were pondered, pored and peeked over, and when the foam settled, Jess Polanshek bubbled up as the winner.

You can find Jess' winning design on 4-packs of 16oz Cans in stores throughout the east coast. Those wishing to admire and ponder Art Hop Ale can find some using the Sip Code Locator® at www.magichat.net/sipcode.

Submissions have ended!

See you @ ArtHop for voting

For our secrets to be told,
you must be at least 21 years old.

( psst, Are you at least 21 years or older? )